SUSTAINABLE IS RESPONSIBILITY, NOT A SLOGAN

We're trying to answer the question, what is good sustainable?

Sustainability is a hot topic, with everyone from individuals to corporations claiming to do their part. But is simply swapping out plastic for recycled materials or reducing waste enough to be considered truly sustainable?

The truth is, being truly sustainable is a complex and ever-evolving journey. It's not just about the materials used in production, but the entire lifecycle of a product - from the manufacturing process and transportation methods, to the end of its life and disposal. It's about making conscious choices that minimize environmental impact at every step.

We're constantly bombarded with greenwashing, products marketed as environmentally friendly without any real consideration for their full impact. But true sustainability means going beyond the surface level and taking a deep dive into the numbers, the processes, and the real-world effects of our actions.

It's time to stop settling for the bare minimum and push for real, meaningful change. It's time to demand more from our products and the companies that create them. Let's strive for true sustainability, and create a better future for generations to come.

Sustainable Effort

As the initiators of the plan, we advocate that people do not leave trash in nature during hiking, camping, and other outdoor activities. grab the trash away as you can.

108% Plan

100% Own stuff

+

8% you find in nature

Glasses, E-wastes, Plastics, Metallic wastes, Synthetic fibers, Cans, Artificial rubber, human-made polymers

Shop the bundle with us to support our sustainability approach